Building digital products that bring sustainable change

Martina Gstöttmayr is a Product Designer and Entrepreneur with 15+ years of experience

Martina is a product builder with strong business thinking and a product-led mindset for the purpose of driving incredible consumer value and commercial outcomes. 

She has been in tech for almost 15 year. Diverse projects - in various roles along the product value chain - made her an expert in Collaboration, Project Management, Task Management, E-Learning, Education, SaaS, Enterprise Software and Mobile Apps.

Martina works now as a freelancer in close collaboration with startups, agencies and companies to support all stages of product development: from problem-solving definition to development and implementation to closing feedback cycles after launch. She is a strong team player and enjoys working with cross-functional teams.  

She is a passionate entrepreneur with a passion for topics around sustainability. For many years she is committed regarding social and environmental changes. In 2017 she founded an EdTech start-up and built with her team an adaptive learning app​​​​​​​ (case study). 

Discover & Define
stageholder analysis
business objectives
market trends
competitive analysis
user interviews
audience definition
problem statements
value proposition

Ideate & Design
user journeys
use flows
information architecture
design framework
Develop & Test
paper prototypes
user testing
interactive mockups
key success metrics

Implement & Evaluate
mobile design
responsive design
pattern libraries
A/B testing
custom user testing

Let´s do something amazing. 
Contact me​​​​​​​

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