Martina is an experienced designer with a broad skill-set in Product Strategy and UX.
She has worked across different industries including Automobile, eCommerce, FMCG, Insurance, Retail, Telecommunication, Sports as well for B2C and B2B products.
Since 2012, Martina works as a freelancer in close collaboration with agencies and product companies in all different stages of product development: from problem-solving definition to development and implementation closing feedback cycles after launching - always in crossfunctional teams.
Martina is a passionate entrepreneur with a strong sustainable thinking. For many years she deals with social and environmental changes. So she turned the entrepreneurial path and founded an EdTech Startup to build with her team an adaptive learning app (case study).
Discover & Define
Ideate & Design
Develop & Test
key success metrics
Implement & Evaluate
custom user testing