Building digital products that bring sustainable change

Martina Gstöttmayr is a Product Designer and Entrepreneur with 15+ years of experience

Martina is an experienced designer with a broad skill-set in Product Strategy and UX.

She has worked across different industries including Automobile, eCommerce, FMCG, Insurance, Retail, Telecommunication, Sports as well for B2C and B2B products.

Since 2012, Martina works as a freelancer in close collaboration with agencies and product companies in all different stages of product development: from problem-solving definition to development and implementation closing feedback cycles after launching - always in crossfunctional teams.  

Martina is a passionate entrepreneur with a strong sustainable thinking. For many years she deals with social and environmental changes. So she turned the entrepreneurial path and founded an EdTech Startup to build with her team an adaptive learning app (case study). 

Discover & Define
stageholder analysis
business objectives
market trends
competitive analysis
user interviews
audience definition
problem statements
value proposition


Ideate & Design
workshops
brainstorming
benchmarking
user journeys
use flows
information architecture
design framework
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Develop & Test
paper prototypes
wireframes
storyboards
user testing
interactive mockups
key success metrics

Implement & Evaluate
mobile design
responsive design
pattern libraries
styleguides
roadmap
A/B testing
custom user testing
analytics

Let´s do something amazing. 
Contact me​​​​​​​

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