CLIENT
Saatchi for Deutsche Telekom
ABOUT
Deutsche Telekom strived to streamline processes and digitalize materials with a new Digital Asset Management (DAM) for the sales department.
Deutsche Telekom strived to streamline processes and digitalize materials with a new Digital Asset Management (DAM) for the sales department.
DURATION
3 months
MY ROLE
Lead Product Designer & partially Product Manager (Freelance)
TEAM SIZE
2 Designers, 1 PM, 1 Customer Support
PLATFORM
Web
CHALLENGE
Build a new Digital Asset Management System from scratch
Deutsche Telekom started a company wide initative in order to build a centralized hub all Marketing and Sale assets. The new Digital Asset Management system (DAM) should reduce production time and facilitate collaboration. An integrated task management should keep all stakeholders in the loop about their responsibilities and up to date about the process.
Discovery
how we started
I started together with my team a comprehensive research:
1. Talking to all stakeholders
2. Analyzing current processes
3. Scanning through the old assets data base.
We developed a set of end goals for the project and made concrete plans how to achieve this goals.
We developed a set of end goals for the project and made concrete plans how to achieve this goals.
We sketched the workflow with the new DAM and made virtual walkthroughs with various test users in order to explore friction points.
At the end of this phase we checked with a stakeholder matrix if all user needs were reflected in the product roadmap and prioritized by Feature score.
Solution
The one-stop-workspace
The new DAM stores and tracks all the assets in their different states of production - from planning over execution to publishing. A broad set of productivity features brings collaboration on another level.
Seamless tracking throughout the whole production process enhance transparency for all stakeholders
Aggregation all activities reduce work redundancies and distribute responsibilities
Customizable dashboards increase efficiency by adapting to user´s specific role in the production chain
Integrated Task Management
In order to enhance an efficient hand in hand workflow with minimum breakout times we automated handovers with a seamless integrated task management.
People can now easily manage their own and others´ tasks - get reminders on deadlines, keeping on track of all their todos and stay in sync with other team and collegues
